Paws up if you’ve heard the term “call to action” and you scrunch your nose.
Chances are you’ve seen hundreds or even thousands of call to actions (aka CTAs) this week and you didn’t even know it. Words like “watch,” “click,” “share,” “tag,” or “comment” are examples of commonly-used Instagram caption CTAs.
Here’s a quick overview of what you need to know about CTA for your dog’s Instagram account.
- What is a Call to Action?
- Why Should You Include CTAs in Captions?
- What are Some Call to Action Examples that Work for Dog Instagram Accounts?
- Summary
What is a Call to Action?
A call to action or “CTA” is a prompt in the form of a phrase to get your followers to do something.
This is usually found at the end of a caption and it could be a few words or a few sentences. Although the shorter, the better.
When you use a CTA, you want to clearly communicate not only what you want your followers to do but why they should do it.
The most effective call to actions are:
- Clear
- Informative
- Active
And the best CTAs are written with “you” in them.
Pupfluencer Pro Tip: Always write like you’re speaking to one person. It’s more personal.
Why Should You Include CTAs in Captions?
Including a CTA in your post is a great way to boost engagement. Why? It gives your followers direction on what to do next.
Whether it’s liking your post, sharing with their followers, or simply leaving a comment – you want your audience interacting with your content in some way.
A CTA helps them decide to take the next step to engage with your pet’s content.
Not only is this good for engagement, but it helps build relationships with your followers.
Rather than your posts being a one-sided push or dump of information, encouraging some sort of action or interaction makes it a two-way conversation!
This way you learn about your most engaged followers. The better you understand your followers, the better you can create content they love!
Pupfluencer Pro Tip: Make your call to action stand out by using all caps or emojis. This will help make the desired action pop from the rest of your caption text.
What are Some Call to Action Examples that Work for Dog Instagram Accounts?
Here are 10 usable call to action prompts you can use on your next post:
- Drop an emoji in the comments below that describes [whatever your post is about]
- Tell me: What’s your favorite / least favorite [whatever your post is about]
- Save this post to reference later! (especially good to use for value-add posts)
- Watch our Stories for the REAL story. (if you’re posting behind-the-scenes related content to your Stories the same day)
- Tap <3 if you agree.
- Have you tried this? What did you think?
- Vote for your favorite: A or B! [if you have a carousel of two images]
- Tag your best furriends who need to see this!
- Leave an [insert emoji] if you agree!
- [insert question] Answer in the comments below.
Summary
While you don’t necessarily need to include a CTA in every post, every time, it is good practice to include often.
Now that you know how powerful CTAs can be, it’s time for you to go take action!
Comment below on your go-to CTA. 🙂